Designing the app experience for a $400 million fitness empire
Sweat is a leading women’s fitness app that offers a digital solution for women around the world. Available in over 145 countries and 8 languages, Sweat offers the support of a global community led by some of the world’s top trainers, backed by years of science, experience and results.
Project overview
In 2018, we joinedthe team at Sweat to help revamp and design the mobile and watch app. I worked in a small team of solution architects and engineers working tirelessly to solve member pain points and launch the new product in May 2020. Since then, I have worked on many different features to enhance the member experience.
Client
Scope of work
Product Design, Web Design
Timeline
2 months
Scope of work
Research
Analysing member pain points, member interviews, competitor analysis, and brainstorming workshops were all part of my research.
UX Design
Defining product experience by keeping empathic design at the forefront was one of my main responsibilities.
UI & Interactions
Focussing on UI & interactions, enhancing the visual design, and creating interfaces were all part of my responsibilities.
Goals & Objectives
Overarching Goal
Lift engagment & retention
By synthesizing member pain points, my goal was to design and deliver initiatives to drive product engagement and to deliver increased retention among current paying members.
Key Metric
Workout completion
Currently, average workout completes is the strongest indicator of renewal among paying members. Therefore, my goal was to design features that motivates the member to complete their next workout with Sweat.
Design Life Cycle
Member Personas
Belinda the beginner
My name is Belinda. I’m 27 years old and I live in Austin, Texas. I’m a legal secretary at a law firm. Most of my money goes on rent, food, and going out, so I don’t have much left for fitness. If I am going to spend money on a membership I want to feel sure it’s going to work!
I know I need to lose some weight, but I find it so hard to get motivated. Once I am moving my body I feel so much better. I have used a free fitness app but I don’t have all the fitness equipment and couldn’t do all the workouts.
Ingrid the Intermediate
My name is Ingrid. I’m 28 years old and I live in Columbus Ohio. I work in retail operations at Victoria’s Secret.
I live with my partner who is still studying. We’re saving for a house so we have a fairly strict budget.
Our health is important to us, so we do at least one or two workouts each week. I also sometimes do home workouts with a fitness app. I’m using Apple Fitness because I have the watch, so it’s just easier. I do often look for other options though as I can get bored with just one type of workout and trainer.
Angela the advanced
My name is Angela, I’m 28 years old and I live in Los Angeles, CA. I work as a marketing executive for a global skin care company.
My job demands crazy hours sometimes, but I always manage to prioritize fitness in my daily routine. My gym shut down during COVID-19, but I was quick to set up a dedicated workout space in my apartment, with all the equipment essentials.
I’ve now returned to the office and while I continue to do some workouts at home, I enjoy mixing things up with strength sessions at the gym. I use my smartwatch to track my workouts, my sleep, and my calories burned and consumed, and try to hit my step goal every day.
Member pain points
To kick off any initiative, it’s important to keep the member at the forefront of our discovery. Sweat members comprise of some very passionate individuals who constantly provide us with valuable feedback and the challenges they faced while using the app.
We collect feedback from the Sweat forum, conduct member interviews, and frequently send out qualitative surveys to our members to gather common member pain points.
Some of the most common member pain points at the start of this project are listed below
Empowering women through fitness
Scope of work
Scope of work
Scope of work
Research
Research
Research
Analysing member pain points, member interviews, competitor analysis, and brainstorming workshops were all part of my research.
Analysing member pain points, member interviews, competitor analysis, and brainstorming workshops were all part of my research.
Analysing member pain points, member interviews, competitor analysis, and brainstorming workshops were all part of my research.
UX Design
UX Design
UX Design
Defining product experience by keeping empathic design at the forefront was one of my main responsibilities.
Defining product experience by keeping empathic design at the forefront was one of my main responsibilities.
Defining product experience by keeping empathic design at the forefront was one of my main responsibilities.
UI & Interactions
UI & Interactions
UI & Interactions
Focussing on UI & interactions, enhancing the visual design, and creating interfaces were all part of my responsibilities.
Focussing on UI & interactions, enhancing the visual design, and creating interfaces were all part of my responsibilities.
Focussing on UI & interactions, enhancing the visual design, and creating interfaces were all part of my responsibilities.
Goals & Objectives
Goals & Objectives
Goals & Objectives
Overarching Goal
Overarching Goal
Lift engagment & retention
Lift engagment & retention
By synthesizing member pain points, my goal was to design and deliver initiatives to drive product engagement and to deliver increased retention among current paying members.
By synthesizing member pain points, my goal was to design and deliver initiatives to drive product engagement and to deliver increased retention among current paying members.
Key Metric
Key Metric
Workout completion
Workout completion
Currently, average workout completes is the strongest indicator of renewal among paying members. Therefore, my goal was to design features that motivates the member to complete their next workout with Sweat.
Currently, average workout completes is the strongest indicator of renewal among paying members. Therefore, my goal was to design features that motivates the member to complete their next workout with Sweat.
Member Personas
Member Personas
Member Personas
Belinda the beginner
Belinda the beginner
My name is Belinda. I’m 27 years old and I live in Austin, Texas. I’m a legal secretary at a law firm. Most of my money goes on rent, food, and going out, so I don’t have much left for fitness. If I am going to spend money on a membership I want to feel sure it’s going to work!
I know I need to lose some weight, but I find it so hard to get motivated. Once I am moving my body I feel so much better. I have used a free fitness app but I don’t have all the fitness equipment and couldn’t do all the workouts.
My name is Belinda. I’m 27 years old and I live in Austin, Texas. I’m a legal secretary at a law firm. Most of my money goes on rent, food, and going out, so I don’t have much left for fitness. If I am going to spend money on a membership I want to feel sure it’s going to work!
I know I need to lose some weight, but I find it so hard to get motivated. Once I am moving my body I feel so much better. I have used a free fitness app but I don’t have all the fitness equipment and couldn’t do all the workouts.
Ingrid the Intermediate
Ingrid the Intermediate
My name is Ingrid. I’m 28 years old and I live in Columbus Ohio. I work in retail operations at Victoria’s Secret.
I live with my partner who is still studying. We’re saving for a house so we have a fairly strict budget.
Our health is important to us, so we do at least one or two workouts each week. I also sometimes do home workouts with a fitness app. I’m using Apple Fitness because I have the watch, so it’s just easier. I do often look for other options though as I can get bored with just one type of workout and trainer.
My name is Ingrid. I’m 28 years old and I live in Columbus Ohio. I work in retail operations at Victoria’s Secret.
I live with my partner who is still studying. We’re saving for a house so we have a fairly strict budget.
Our health is important to us, so we do at least one or two workouts each week. I also sometimes do home workouts with a fitness app. I’m using Apple Fitness because I have the watch, so it’s just easier. I do often look for other options though as I can get bored with just one type of workout and trainer.
Angela the advanced
Angela the advanced
My name is Angela, I’m 28 years old and I live in Los Angeles, CA. I work as a marketing executive for a global skin care company.
My job demands crazy hours sometimes, but I always manage to prioritize fitness in my daily routine. My gym shut down during COVID-19, but I was quick to set up a dedicated workout space in my apartment, with all the equipment essentials.
I’ve now returned to the office and while I continue to do some workouts at home, I enjoy mixing things up with strength sessions at the gym. I use my smartwatch to track my workouts, my sleep, and my calories burned and consumed, and try to hit my step goal every day.
My name is Angela, I’m 28 years old and I live in Los Angeles, CA. I work as a marketing executive for a global skin care company.
My job demands crazy hours sometimes, but I always manage to prioritize fitness in my daily routine. My gym shut down during COVID-19, but I was quick to set up a dedicated workout space in my apartment, with all the equipment essentials.
I’ve now returned to the office and while I continue to do some workouts at home, I enjoy mixing things up with strength sessions at the gym. I use my smartwatch to track my workouts, my sleep, and my calories burned and consumed, and try to hit my step goal every day.
Empowering women through fitness
Empowering women through fitness
Empowering women through fitness
Designing the app experience for a $400 million fitness empire
Sweat is a leading women’s fitness app that offers a digital solution for women around the world. Available in over 145 countries and 8 languages, Sweat offers the support of a global community led by some of the world’s top trainers, backed by years of science, experience and results.
Project overview
In 2018, we joined the team at Sweat to help revamp and design the mobile and watch app.
I worked in a small team of solution architects and engineers working tirelessly to solve member pain points and launch the new product in May 2020. Since then, I have worked on many different features to enhance the member experience.
Client
Scope of work
Product Design, Web Design
Timeline
2 months
Design Life Cycle
Member pain points
Member pain points
To kick off any initiative, it’s important to keep the member at the forefront of our discovery. Sweat members comprise of some very passionate individuals who constantly provide us with valuable feedback and the challenges they faced while using the app.
We collect feedback from the Sweat forum, conduct member interviews, and frequently send out qualitative surveys to our members to gather common member pain points.
Some of the most common member pain points at the start of this project are listed below
To kick off any initiative, it’s important to keep the member at the forefront of our discovery. Sweat members comprise of some very passionate individuals who constantly provide us with valuable feedback and the challenges they faced while using the app.
We collect feedback from the Sweat forum, conduct member interviews, and frequently send out qualitative surveys to our members to gather common member pain points.
Some of the most common member pain points at the start of this project are listed below
To kick off any initiative, it’s important to keep the member at the forefront of our discovery. Sweat members comprise of some very passionate individuals who constantly provide us with valuable feedback and the challenges they faced while using the app.
We collect feedback from the Sweat forum, conduct member interviews, and frequently send out qualitative surveys to our members to gather common member pain points.
Some of the most common member pain points at the start of this project are listed below
Designing the app experience for a $400 million fitness empire
Sweat is a leading women’s fitness app that offers a digital solution for women around the world.
Available in over 145 countries and 8 languages, Sweat offers the support of a global community led by some of the world’s top trainers, backed by years of science, experience and results.
Project overview
In 2018, we joined the team at Sweat to help revamp and design the mobile and watch app.
I worked in a small team of solution architects and engineers working tirelessly to solve member pain points and launch the new product in May 2020. Since then, I have worked on many different features to enhance the member experience.
Client
Scope of work
Product Design, Web Design
Timeline
2 months
Have a project in mind?
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Have a project in mind?
Let’s chat and see what we can build together.
Have a project in mind?
Let’s chat and see what we can build together.
