Pichi Finance is the first trustless points trading protocol, enabling users to trade points from their favorite protocols before TGE. Conventionally, points are stored off-chain and tied to wallet addresses, limiting their tradability on an open market.
For Pichi Finance, we provided a comprehensive UX audit and worked with their internal team to redesign the brand and product.
The product has since gained over 12,000 additional users and improved retention significantly.
Client
Scope of work
Research
UX Design
UI & Interactions
Design System
For Pichi Finance, the challenge was to create a brand that felt both playful and credible in the high-stakes world of crypto and DeFi. The peach icon became the anchor — simple, memorable, and versatile across digital touchpoints.
We built the identity around three principles:
Approachable finance → soft peach tones balanced with deep blacks gave the brand a modern but friendly edge.
Scalable system → from app icons to marketing campaigns, the logo and visual language adapt seamlessly.
Trust through design → minimal typography paired with bold, clean layouts ensures clarity and professionalism.
To give Pichi Finance a distinct personality, we designed a set of custom 3D illustrations that blended finance, crypto culture, and playful metaphors. Each piece was crafted to make complex financial concepts feel tangible and engaging.
The Pichi Finance website was designed to communicate credibility in a space often crowded with hype. The goal was to educate, convert, and build trust with both first-time users and experienced crypto traders.
Key highlights:
Clear positioning as the first trustless points trading protocol.
Live stats for wallets, value locked, and trading volume to build trust.
Simple 3-step “How it works” flow to explain complex processes.
Public roadmap to show accountability and future plans.
The Pichi platform was designed as a full ecosystem for trading points, combining transparency with pro-level tools.
Key features:
Ecosystem explorer → users can view, trade, and manage different points all in one place.
Wallet management → balances, offers, and transactions displayed in a clean, real-time dashboard.
Market insights → charts and analytics that make complex trading data easy to digest.
Mobile-first design → seamless experience across desktop and mobile.
We also designed the Pichi Finance pitch deck to communicate a complex DeFi concept with clarity and impact. The goal was to make “trustless points trading” instantly understandable to both crypto-native investors and those new to the space.
