Simplifying complex lending with design
Echelon is building the first universal lending market for Move, designed to simplify complex DeFi borrowing and lending into a seamless experience. Our role was to translate that vision into a brand and product experience that feels trustworthy, scalable and user-friendly, from identity and design system to UI, interactions and user testing.
Simplifying complex lending with design
Echelon is building the first universal lending market for Move, designed to simplify complex DeFi borrowing and lending into a seamless experience. Our role was to translate that vision into a brand and product experience that feels trustworthy, scalable and user-friendly, from identity and design system to UI, interactions and user testing.
Simplifying complex lending with design
Echelon is building the first universal lending market for Move, designed to simplify complex DeFi borrowing and lending into a seamless experience. Our role was to translate that vision into a brand and product experience that feels trustworthy, scalable and user-friendly, from identity and design system to UI, interactions and user testing.
Client
Scope of work
Branding, Visual Design,
Product Design, Social Media
Branding, Visual Design,
Product Design, Social Media
Timeline
9 months
Branding
For Echelon, the goal was to design a brand that felt cutting-edge, credible, and unmistakably Web3. The platform is building a universal lending market, and the identity needed to reflect both trust in finance and innovation in blockchain.
Branding
For Echelon, the goal was to design a brand that felt cutting-edge, credible, and unmistakably Web3. The platform is building a universal lending market, and the identity needed to reflect both trust in finance and innovation in blockchain.
Branding
For Echelon, the goal was to design a brand that felt cutting-edge, credible, and unmistakably Web3. The platform is building a universal lending market, and the identity needed to reflect both trust in finance and innovation in blockchain.
Illustrations
To bring Echelon’s financial concepts to life, we designed a set of custom 3D icons that visualized complex DeFi mechanisms in an approachable way.
Illustrations
To bring Echelon’s financial concepts to life, we designed a set of custom 3D icons that visualized complex DeFi mechanisms in an approachable way.
Illustrations
To bring Echelon’s financial concepts to life, we designed a set of custom 3D icons that visualized complex DeFi mechanisms in an approachable way.
Marketing Website
The Echelon website was designed to build trust and explain value fast. It introduces the universal lending market with a clear promise: scalable, secure yields made accessible.
Marketing Website
The Echelon website was designed to build trust and explain value fast. It introduces the universal lending market with a clear promise: scalable, secure yields made accessible.
Marketing Website
The Echelon website was designed to build trust and explain value fast. It introduces the universal lending market with a clear promise: scalable, secure yields made accessible.
The platform
Echelon’s platform turns complex DeFi lending into a clear, manageable experience. Users can supply, borrow, withdraw and repay with real-time feedback on APR, fees and health factors, keeping positions safe and transparent. Clean dashboards, dynamic charts and mobile-ready flows make advanced strategies feel approachable without losing power.
The platform
Echelon’s platform turns complex DeFi lending into a clear, manageable experience. Users can supply, borrow, withdraw and repay with real-time feedback on APR, fees and health factors, keeping positions safe and transparent. Clean dashboards, dynamic charts and mobile-ready flows make advanced strategies feel approachable without losing power.
The platform
Echelon’s platform turns complex DeFi lending into a clear, manageable experience. Users can supply, borrow, withdraw and repay with real-time feedback on APR, fees and health factors, keeping positions safe and transparent. Clean dashboards, dynamic charts and mobile-ready flows make advanced strategies feel approachable without losing power.
