CareerBee, an early-stage startup, secured series A funding based on their PoC. Skilbi approached us to design their extensive web applicatio focused on upskilling overlooked students as they meander their career journey. Skilbi aims to connect their students to career exploration and skill-building opportunities.
Crafted intuitive user journeys and flows, with a strong focus on usability and clarity to ensure every interaction felt effortless.
Defined the visual language of the product. Establishing tone, layout, colour, and typography to elevate user trust and engagement.
Built a scalable design system with reusable components and consistent interaction patterns to support rapid development and cohesive design.
Low Confidence in Career Decision-Making
Many students feel unsure about what career path to choose, often lacking guidance or relatable role models. The platform needed to instill confidence through clarity and structure.
Overwhelming Content & Jargon
Career guidance platforms often overwhelm users with dense information and unfamiliar terms. Students needed bite-sized, jargon-free advice that felt approachable.
One-Size-Fits-All Experiences
Generic platforms fail to account for individual interests, skills, or socioeconomic backgrounds. CareerBee needed to adapt based on who the student is and where they come from.
Lack of Real-Time Guidance
Students were left with static content and no interactive tools. They needed dynamic support such as quizzes, suggestions, or nudges to keep them moving forward.
Empathy-Driven Design
Understand the emotional state and struggles of students. Use research and personas to design features that address their anxieties, lack of clarity, or confidence in career choices.
Personalization
Offer tailored recommendations based on individual interests, skills, and preferences. Utilize questionnaires, interest assessments, and AI-driven suggestions to make the experience feel customized.
Clarity and Simplicity
Ensure the app is easy to navigate, with clear labels and step-by-step guidance. Use straightforward language to avoid overwhelming users with jargon.
Progressive Disclosure
Present information in manageable chunks to prevent cognitive overload. Start with general advice and gradually provide deeper insights as users explore their interests.
The experience was designed to be a “learn-by-doing” experience and catering the experience according to the user’s selection. It was important to consider the user’s decision in every step in order to give them truly customised learning
The experience was designed to be a “learn-by-doing” experience and catering the experience according to the user’s selection. It was important to consider the user’s decision in every step in order to give them truly customised learning
A portal for entprises to create jobs and find talent
