Arch, a Web3 startup transforming how people borrow using crypto, approached us to reimagine their product experience from the ground up. From early-stage concept to a full-fledged platform, we helped define the UX, visual language, and design systems that led to product-market fit and a successful $5M raise.
Defining product experience by keeping empathic design at the forefront was one of my main responsibilities.
Defined the visual language of the product establishing tone, layout, colour, and typography to elevate user trust and engagement.
Focussing on UI & interactions, enhancing the visual design, and creating interfaces were all part of my responsibilities.
Trust Through Transparency
Build confidence with clear data on collateral, borrowing limits, interest rates, and risks. Transparency is key in DeFi. Show, don’t hide.
Data-First Design
Prioritize clean, digestible visualizations of financial data. Crypto users often multitask across platforms, make insights obvious at a glance.
Accessible yet Advanced
Cater to both DeFi natives and new users by using simple language, progressive disclosure for complex features, and contextual tooltips.
