About Trademarkability

Trademarkability is an innovative online automated trademark registration service, integrated with IP Australia, designed to provide robust brand protection.

In an increasingly competitive global marketplace where brand value has never been so important, brand protection oversight is exposing businesses to significant financial and reputational risk.

My Role

As a senior product designer, my role in this case study is to develop a comprehensive UX (User Experience) and branding strategy to ensure that the platform is user-friendly, visually appealing, and establishes a strong brand identity that resonates with the target audience.

Understanding User Needs

To gain insights into user needs, pain points, and preferences, extensive user research was conducted, including interviews, surveys, and competitor analysis. Key findings from the research include:


The branding strategy for Trademarkability is designed to evoke trust, reliability, and simplicity, reflecting the core values of the platform.

UX Principles

Simplicity and Clarity

The platform will have an intuitive and straightforward interface to guide users through the trademarking process. Clear and concise language will be used to explain complex legal concepts.

Speed and Efficiency

Trademarkability will prioritize efficiency, reducing the time it takes to complete the application without compromising accuracy.

Guided User Journey

Users will be guided through each step of the trademarking process, with helpful tooltips, progress indicators, and support available throughout.

Mobile Responsiveness

Recognizing the increasing use of mobile devices, the platform will be fully responsive to ensure a seamless experience on smartphones and tablets.


The platform will offer personalized recommendations based on user inputs and previous actions.

User Journey

Design System

The App

Trademark Search

Conduct a comprehensive trademark search to avoid conflicts. Clear indicators will show the availability of the desired trademark, making it easy for users to make informed decisions.

Trademark Application

Users will be guided through a step-by-step application form with concise instructions and illustrative examples, simplifying the application process.

Payment and Review:

Transparent pricing and a secure payment gateway will ensure hassle-free transactions. Users will have the opportunity to review their application before final submission, providing peace of mind.

Post-Submission Support:

Real-time updates on the application status will be provided, and users will receive personalized guidance and support in case of any issues or rejections.


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